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case study:  Email campaign generates big results while saving money -- and trees.

objective.
An automotive testing
equipment maker wanted to
introduce a new, inexpensive
accessory on a limited budget.
approach.
We promoted a sweepstakes program using solo email to readers of a key trade journal. The prizes were client products totaling $300 -- at retail.
results.
The email garnered 23% open, 26% click-thru and 6% forward rates -- plus a new 1,000 email opt-in database.  Even the trade journal was impressed.

case study:  Audio training program uses downtime to drive sales.

objective.
A mobile tool & equipment dealer network wanted dealers
to get more sales training.  but dealers hesitated at spending
more time away from the field.

approach.
We found the average dealer spent 8 hours a week behind the wheel. So we developed a sales training CD series to turn drive time into learning time.

results.
More than 35% of dealers took the ongoing online surveys and com- mented on each training CD - while vendors willingly
co-sponsored production costs.

case study:  Tradeshow launch creates a buzz -- and more business.

objective.
A European wheel service equipment maker wanted to launch a new i-tech system at the Automotive Aftermarket Industry Week tradeshows.
approach.
Our theme, punctuated by an original 3D rendering of a robotic hand, was carried across our entire media and attendee pre-show, show, and post-show promotion.
results.
The "Engineering the Future" launch added new distributors and over 350,000 trade media impressions.  A European officer even complimented the effort.

case study:  In-shop marketing package turns a product into profit center.

objective.
An automotive fluid recycler maker wanted to differentiate a new transmission fluid exchanger from competitors' products.
approach.
We created a promotional kit with ads, bay banners, posters, and brochures to help shops sell transmission fluid exchange services to their customers.
results.
The "Transmission Transfusion" kit helped gain marketshare faster than expected.  Shops even ordered -- and paid for -- extra marketing materials.

case study:  Strategic new product launch exceeds expectations.


objective.
A plastic and primer manufacturer want to launch their new automotive plastic repair kit to the bodyshop and consumer market..

approach.
We brainstormed and researched product names and developed branding, packaging and messaging. We created suppporting ads, tradeshow graphics, literature. and news releases.

results.
The company said this was the quickest new product adoption in the company’s 19-year history. Sales exceeded projections. And Walmart scheduled a meetin

case study: Brand revitalization gets the competition's attention.

objective.
An automotive diagnostic equipment manufacturer wanted a brand identity update.
approach.
We developed a new brand identity that worked across advertising, packaging, literature, news releases, and launched new web site with the new look.
results.
The company felt it a slight uptick in sales, commented that the transition was seamless, and the branding got compliments from field reps, buyers -- and even the competition.

case study: Creative 4th quarter promotion rings up more sales.

objective.
A direct marketing manufacturer wanted to increase fourth quarter sales for their portable wheel alignment system within a very limited budget.

approach.
To contain costs, we focused on a mailing exclusively to their inquiry database. We designed a four-postcard series with each card focusing on one of the four most popular product features/benefits (precision, portability, quickness, and pricing).
results.
The manufacturer closed more sales in less time than any prior program. Ad costs-per-sale were half of their average approach.

case study: Inexpensive trade show promotion leads to more deals.

objective.
A parts washer manufacturer wanted to boost sales of aqueous parts washing cabinets and sinks to NADA show attendees.
approach.
We developed a simple, inexpensive  show promotion and developed a creative pre-show attendee postcard mailing.
results.
Booth traffic increased significantly — and more deals were closed from show leads than any prior show.


 
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